Nolla
Intervention
Colegio de Arquitectos
Concentrico 05
Robin Falck
The Finnish renewable energy company Neste approached Robin in the spring of 2018 regarding their campaign Journey to Zero. They wanted to promote their new fossil-free products and sustainable options to the Finnish market. Together they needed to find a theme to discuss the subject. Summer cottages or “kesämökki” is a cornerstone of the Finnish culture. It was something all Finns can relate to. So he set out to design the most sustainable cabin for said culture. A small summer cottage concept challenging the current norm. Small, leaving the smallest possible footprint. No permanent concrete base. Energy from solar panels and the kitchen runs on renewable diesel made out of waste. For the campaign, they built it on the small island just outside the Helsinki citycentre, Vallisaari.
During August the cabin as available for rent through airbnb and was sold out in the first 2 hours. The campaign was a huge success and got a coverage in all the main medias and magazines. Everything from Dwell, Vouge and Archdaily to Dezeen and Lonely planet. The cabin is still on Vallisaari and will be available for rent next summer!